Austin, TX · RemoteSMB SaaS to enterprise solutions
AI in the loop
01Market research
02Planning
03Design
04Build
05Deployment
06First users
Outcome
Live with first pilot businesses
1,000+ users · 20+ paying
First pilot parks onboarded
Customer live in ~1 month
HostGator
Omgeo
HostGator
Omgeo
6
SaaS products taken from market research to launch, on plans of $50–$10,000 a month
1,000+
Review Hero users, with 20+ paying businesses through a free-to-paid funnel
~1 week
To ship a mobile app with AI in the loop; full platforms in 2–4 months
5–6
Person engineering and design team led on larger platforms; solo on smaller products
Work
From consumer apps and SMB SaaS to enterprise solutions: my newest app evenwell, six products at KeenDigital, and the roles that led there. Also: Founder, Validize (2007–2010) · PM Consultant, GigaSecond (2010).
AI
evenwell
NEW
Founder & Product Lead · 2026
GLP-1 tracker for women that connects dosing with cycle, contraception and midlife symptoms. Sourced safety alerts, a one-page Doctor Report with AI summary, and Ask evenwell answers drawn from FDA labels and guidelines. iOS, launching from a waitlist.
AI phone receptionist that answers 24/7 in 30+ languages, books appointments without double-booking and texts missed callers. HIPAA-ready. From $197/mo vs. ~$3,000 for a human; launched with first pilot businesses.
On-brand AI review replies in 30+ languages, with sentiment thresholds that hold negative reviews for approval. Grew to 1,000+ users and 20+ paying businesses.
Eight-module, multi-portal RV-park platform with role-based access for owners, staff and guests, an AI email assistant and a guest chatbot. Flat $3 per site; first pilot parks onboarded.
Multi-portal ERP for finance, inventory and operations with role-based access, mobile apps and IoT integrations. Took a manufacturer live in about a month.
Led product for a B2B conversion platform used by thousands of e-commerce brands. Introduced ML recommendations and personalization, the start of my AI work; ran continuous discovery and A/B testing.
Machine learningA/B testingTeam lead
Roostio
Founder · 2015–2019
Built a location-based marketing platform for local businesses from concept to launch. Founder Institute Austin graduate.
Location-based0 → 1
NameMedia → HostGator
Director of Product Management · 2011–2015
Endurance International, now Newfold Digital
Product strategy for a network serving 60M+ visitors in 100+ countries, including the Afternic marketplace; later led HostGator site-builder and e-commerce tools.
MarketplaceScale
IdentityTruth
Product Manager · 2008–2009
Acquired by CSIdentity
Applied rules to billions of data points to detect identity-fraud risk signals while keeping false positives low.
IdentityFraud risk
Omgeo CTM
Product Manager · 2007–2008
"Omgeo": a DTCC–Thomson Reuters joint venture
Managed an enterprise post-trade product for banking and trading systems, including regulatory reporting and API and CSV data feeds.
EnterprisePost-tradeRegulatory reporting
Harland Financial Solutions
Product Manager · 2006
Now D+H
On the team that designed and rolled out multi-factor authentication for a banking platform still in production today.
EnterpriseBankingMFA
Field story · KeenERP
Product lead, on the factory floor.
I worked on-site at a manufacturer as the forward-deployed product lead for KeenERP: close enough to the line to see problems first-hand, and fast enough with AI coding tools to fix them the same day.
01
Mapped pain points
Worked alongside operators to map workflows and where they broke down.
02
Delivered integrations
Shipped 3+ integrations to their equipment and systems using AI coding tools.
03
Trained 10+ staff
Trained 10+ staff on the floor, in their workflow.
04
Live in about a month
Resolved issues on the spot and took the customer live in about a month.
Swift (iOS) and Kotlin (Android), from AI-built prototype to App Store and Google Play; mobile apps shipped in about a week
AI integrations
LLM APIs (Claude, GPT, Gemini), OpenAI Realtime API; voice AI with Twilio, Vapi and ElevenLabs; RAG with pgvector and embeddings in Supabase over business content (price lists, websites, FDA labels); sentiment scoring, AI chatbots and email assistants, on-device vision on iPhone
Integrations
Supabase, Stripe, Square, QuickBooks, Xero, Shopify, WooCommerce, Google Business Profile, Yelp, Zalo, VNPay, VietQR, phone and calendar systems, IoT devices
Product & GTM
Jira, HubSpot, Gamma, Excel, PowerPoint
Education
Grand Valley State University · Pragmatic Product Management Certification (2012) · Founder Institute Austin, Graduate · English, Vietnamese